PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. [read more]
Search engine advertising, like Google Adwords, is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
The Google AdWords platform allows for highly targeted marketing that covers many different marketing channels. Search Marketing, Display Ads, Call-Only ads, Remarketing, Video Marketing, and other channels can all be effectively managed by AdWords from one single platform.[/read]
We help you define your SEO objectives & develop a realistic strategy with you.
- Keywords & Market Research
Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We do not make wild estimations or make promises we can’t keep.
- Technical SEO Audit
We use the industry-leading SEO Spider crawling software. We provide audits which analyze your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
- Onsite SEO
We analyze your website’s structure, internal architecture and other key elements within the search engine algorithms. This provides recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations to schema & more.
- Link Building
Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today ‘link building’ encompasses content marketing, PR & outreach to get people talking about your brand.
- Reporting & Analysis
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.
The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.
That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. Call us today and let us manage your Facebook and social campaign and start generating income!
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. This can be achieved through blogs, social media posts and YouTube videos.
Specifically, there are 3 key reasons and benefits for companies to use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
Viral marketing is a technique, which marketers use intentionally to spread their message quickly. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, a substantial amount of social shares and remarkable brand awareness.
A viral marketing campaign should be able to tap into what is a "HOT" topic, most relevant, and the emotions of the users, especially positive ones like joy and awe. The Gray Agency provides both video and image viral content with your watermark or brand.