Your brand identity design should complement your name, expressing attributes not represented in the name itself. The best brand identities, like Nike, Shell and Apple, have designs that are recognized even when encountered apart from their names.
The brand is the foundation of a company and the logo is the visual shortcut to the trademark of the brand. A logo should identify a brand in a way that is recognizable and memorable. A great logo also identifies your brand uniquely from others and lets your audience know what you do.
DESIGNED FOR LIGHT BACKGROUNDS
DESIGNED FOR DARK BACKGROUNDS